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It allows identifying website visitors and keeping track of their activities. With this information, you can better align your website to visitors and increase conversion.<\/p>\n\n<h4>WP Tao helps to generate sales leads<\/h4>\n\n<p>WP Tao captures your visitors emails every time they send a contact form, leave a commet, register, log in, make an order etc. Collected data help you then to identify valuable customers and generate more <strong>sales leads<\/strong>.<\/p>\n\n<h4>Ready to work in a few clicks<\/h4>\n\n<p>No additional resources or external services needed. Just install and activate the plugin and start gathering data!<\/p>\n\n<h4>Innovative<\/h4>\n\n<p>WP Tao has an innovative Dashboard which immediately provides you with clean and simple reports containing key information.<\/p>\n\n<h4>Integrated with most popular ecommerce solutions<\/h4>\n\n<p>WP Tao is integrated with most popular ecommerce plugins like:<\/p>\n\n<ul>\n<li><strong>WooCommerce<\/strong><\/li>\n<li><strong>Easy Digital Downloads<\/strong> <\/li>\n<\/ul>\n\n<p>You can track such actions as: add to cart, remove from cart, place an order and payment events. This feature gives you ability to monitor <strong>abandoned carts<\/strong> and take appropriate action (e.g. send an email to a potential customer offering a discount). You can also easily identify the most valuable customer or check the average sales value.<\/p>\n\n<h4>Free<\/h4>\n\n<p>WP Tao is 100% free. Just download it now and start analyzing your customers\u2019 behavior to optimize your website and generate more sales leads.<\/p>\n\n<h4>Features<\/h4>\n\n<ul>\n<li>innovative dashboard, where you have access to <em>espresso reports<\/em>,<\/li>\n<li>intuitive timeline for viewing recorded events,<\/li>\n<li>tracking a user from the first visit using fingerprinting technology (works even with cookies turned off in the browser),<\/li>\n<li>tracking events like: page view, search, login, register, contact, comment, add to cart, remove from cart, order and payment,<\/li>\n<li>developer friendly - you can easily add your own events (e.g. when you want to integrate with a custom ecommerce solution).<\/li>\n<\/ul>\n\n<p>Our goal is to provide the best WordPress tracking software for small entrepreneurs. Saying \"best\" we mean intuitive, free, ecommerce oriented and developer friendly.<\/p>\n\n<h3>Translations<\/h3>\n\n<ul>\n<li>English - default, always included<\/li>\n<li>Polish<\/li>\n<li>Turkish by <a href=\"https:\/\/wordpress.org\/support\/profile\/cihat74\">cihat74<\/a><\/li>\n<li>French by <a href=\"http:\/\/www.equallia.com\">equallia<\/a><\/li>\n<\/ul>\n\n<!--section=installation-->\n<ol>\n<li>Install the plugin from within the Dashboard or upload the directory <code>wp-tao<\/code> and all its contents to the <code>\/wp-content\/plugins\/<\/code> directory.<\/li>\n<li>Activate the plugin through the 'Plugins' menu in WordPress.<\/li>\n<li>Go to WP Tao -&gt; Settings and set your preferences.<\/li>\n<li>Collect and analyze data<\/li>\n<\/ol>\n\n<!--section=faq-->\n<dl>\n<dt id='how%20can%20i%20report%20security%20bugs%3F'><h3>How can I report security bugs?<\/h3><\/dt>\n<dd><p>You can report security bugs through the Patchstack Vulnerability Disclosure Program. The Patchstack team helps validate, triage and handle any security vulnerabilities. <a href=\"https:\/\/patchstack.com\/database\/vdp\/9438199a-ffc6-4f64-a9c9-06b2ba6ef775\">Report a security vulnerability.<\/a><\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>1.3.1, July 24, 2025<\/h4>\n\n<ul>\n<li>Fix: CVE-2025-48145<\/li>\n<\/ul>\n\n<h4>1.3, July 15, 2022<\/h4>\n\n<ul>\n<li>Change: Clearing links and unnecessary things<\/li>\n<\/ul>\n\n<h4>1.2.10, January 31, 2019<\/h4>\n\n<ul>\n<li>Update: MySQL 5.7 compatibility<\/li>\n<\/ul>\n\n<h4>1.2.9, March 8, 2018<\/h4>\n\n<ul>\n<li>Change: Textdomain format<\/li>\n<li>Change: URL of the authors' website<\/li>\n<\/ul>\n\n<h4>1.2.8.1, July 12, 2017<\/h4>\n\n<ul>\n<li>Fix: WooCommerce 3.x compatibility<\/li>\n<\/ul>\n\n<h4>1.2.8, July 11, 2017<\/h4>\n\n<ul>\n<li>Fix: WooCommerce 3.x compatibility<\/li>\n<\/ul>\n\n<h4>1.2.7, June 12, 2017<\/h4>\n\n<ul>\n<li>Change: Temporarily removed measurement of time spent on the website<\/li>\n<li>Fix: Added WooCommerce 3.x compatibility<\/li>\n<li>Fix: Removed duplicated queries<\/li>\n<li>New: Added view_wptao_reports capability<\/li>\n<\/ul>\n\n<h4>1.2.6, February 02, 2017<\/h4>\n\n<ul>\n<li>Change: JavaScript optimizations<\/li>\n<li>Fix: Addons submenu displayed improperly on WP 4.7.1<\/li>\n<li>New: Integration with EDD Recurring Payments (payment event)<\/li>\n<\/ul>\n\n<h4>1.2.5.4, January 12, 2017<\/h4>\n\n<ul>\n<li>Fix: Warnings when storing order event<\/li>\n<\/ul>\n\n<h4>1.2.5.3, November 15, 2016<\/h4>\n\n<ul>\n<li>New: Custom work offer<\/li>\n<li>Fix: Switch tracking to the new user if he logs in to WP<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.2.5.2, October 10, 2016<\/h4>\n\n<ul>\n<li>Fix: Database table with fingerprints is not created for new installations<\/li>\n<\/ul>\n\n<h4>1.2.5.1, September 23, 2016<\/h4>\n\n<ul>\n<li>Fix: Database optimization<\/li>\n<\/ul>\n\n<h4>1.2.5, August 10, 2016<\/h4>\n\n<ul>\n<li>New: Phone number validation and formatting<\/li>\n<li>Fix: Contact Form 7 integration<\/li>\n<li>Fix: Event for manually created user was improperly assigned to admin<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.2.4.3, July 15, 2016<\/h4>\n\n<ul>\n<li>Fix: Error for multisite if not all sites have active sales platform<\/li>\n<\/ul>\n\n<h4>1.2.4.2, July 1, 2016<\/h4>\n\n<ul>\n<li>Fix: Abandoned carts hint not worked properly<\/li>\n<\/ul>\n\n<h4>1.2.4.1, June 29, 2016<\/h4>\n\n<ul>\n<li>Fix: PHP notice in an admin menu class<\/li>\n<\/ul>\n\n<h4>1.2.4, June 29, 2016<\/h4>\n\n<ul>\n<li>New: AED currency<\/li>\n<li>New: Introduced tooltips<\/li>\n<li>New: Tags for contacts<\/li>\n<li>New: Option for hide an espresso report<\/li>\n<li>New: Integration with EDD Software Licensing<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.2.3, June 7, 2016<\/h4>\n\n<ul>\n<li>New: Sales campaigns report<\/li>\n<li>New: ZAR currency<\/li>\n<li>New: Drag &amp; drop for dashboard reports<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.2.2.2, May 18, 2016<\/h4>\n\n<ul>\n<li>Fix: The source data not properly attached to the user in some cases<\/li>\n<\/ul>\n\n<h4>1.2.2.1, May 12, 2016<\/h4>\n\n<ul>\n<li>Fix: Update routine not works for some servers<\/li>\n<li>Fix: Conversion Rate for the recently identified report was not calculated properly<\/li>\n<li>Fix: The recently identified detailed report can miss some records<\/li>\n<\/ul>\n\n<h4>1.2.2, May 10, 2016<\/h4>\n\n<ul>\n<li>New: The traffic sources report<\/li>\n<li>New: Traffic source for the new contact<\/li>\n<li>Change: Rebuilded recently idetified report<\/li>\n<li>Update: Excluded bot list<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.2.1, April 27, 2016<\/h4>\n\n<ul>\n<li>New: Measurement of time spent on the website<\/li>\n<li>New: Ability to register sales platforms<\/li>\n<li>Fix: Dates with correct GMT offset<\/li>\n<li>Update: Excluded bot list<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.2, April 18, 2016<\/h4>\n\n<ul>\n<li>New: Meta handling for ajax events<\/li>\n<li>New: Timeline for unidentified users<\/li>\n<li>Update: Compatibility with WordPress 4.5<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.1.9.4, April 4, 2016<\/h4>\n\n<ul>\n<li>Fix: Update events with missing user ID<\/li>\n<li>Fix: Broken filter on user timeline<\/li>\n<li>New: French translation<\/li>\n<\/ul>\n\n<h4>1.1.9.3, April 3, 2016<\/h4>\n\n<ul>\n<li>Fix: User ID is not being saved in event data (next update will fix broken data)<\/li>\n<\/ul>\n\n<h4>1.1.9.2, April 1, 2016<\/h4>\n\n<ul>\n<li>Fix: Error on activation if DEBUG is enabled<\/li>\n<\/ul>\n\n<h4>1.1.9.1, March 20, 2016<\/h4>\n\n<ul>\n<li>Fix: PHP notice in one of helper function<\/li>\n<li>New: Adden new filter wptao_event_args_before_parse<\/li>\n<\/ul>\n\n<h4>1.1.9, March 15, 2016<\/h4>\n\n<ul>\n<li>Change: Simplification of use custom events<\/li>\n<li>New: Ability to define date period for detailed reports<\/li>\n<li>New: Ability to show \/ hide fingerprints on user card<\/li>\n<li>Fix: Minor CSS and HTML issues<\/li>\n<li>New: Turkish translation<\/li>\n<\/ul>\n\n<h4>1.1.8, February 15, 2016<\/h4>\n\n<ul>\n<li>Change: Redesign of the Recently identified report<\/li>\n<li>New: Currency synchronization for EDD and WooCommerce<\/li>\n<li>Fix: Date offset on the Total sales report<\/li>\n<li>Fix: Cleaning up user meta when user deleting<\/li>\n<li>Fix: get_the_permalink() replaced by get_permalink()<\/li>\n<\/ul>\n\n<h4>1.1.7.1, February 9, 2016<\/h4>\n\n<ul>\n<li>Fix: Fixed PHP warning: Creating default object from empty value<\/li>\n<\/ul>\n\n<h4>1.1.7, February 8, 2016<\/h4>\n\n<ul>\n<li>New: Ability to delete events straight from timeline<\/li>\n<li>New: New classes for integrations with EDD and WooCommerce<\/li>\n<li>Change: Timeline filter now remebmer last \"Events per page\" value<\/li>\n<li>Change: Filtering the log by event type has better UX<\/li>\n<\/ul>\n\n<h4>1.1.6, February 4, 2016<\/h4>\n\n<ul>\n<li>Change: Reports generation optimization<\/li>\n<li>Change: Redesign of missed payments report<\/li>\n<\/ul>\n\n<h4>1.1.5, February 1, 2016<\/h4>\n\n<ul>\n<li>New: Added Maintenance tab on Settings screen<\/li>\n<li>New: Added functionality to delete selected events older than specified time<\/li>\n<li>Fix: Fixed fingerprinting for some servers<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.1.4, January 28, 2016<\/h4>\n\n<ul>\n<li>New: Added screen options on dashboard to hide \/ show selected espresso reports<\/li>\n<li>Fix: Added email validation after remove from blacklist<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.1.3, January 25, 2016<\/h4>\n\n<ul>\n<li>New: Email validation and statuses for identifieds (valid, invalid, disposable)<\/li>\n<li>Change: Redesign of reports API<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.1.2, January 21, 2016<\/h4>\n\n<ul>\n<li>Fix: Payment action for WooCommerce was incorrectly fired on manual status change<\/li>\n<li>Fix: Added version number to JS and CSS files to force reload on update<\/li>\n<\/ul>\n\n<h4>1.1.1, January 18, 2016<\/h4>\n\n<ul>\n<li>New: Ability to delete contact and its events<\/li>\n<li>New: Abllity to put contact on blacklist<\/li>\n<li>New: Missed payments report<\/li>\n<li>Fix: Properly save EDD currency for orders and payments actions<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.1, December 29, 2015<\/h4>\n\n<ul>\n<li>New: Hints functionality<\/li>\n<li>New: Diagnostic class<\/li>\n<li>Fix: Login event fire for 1 argument function call<\/li>\n<li>Fix: Error if HTTP_ACCEPT_LANGUAGE is null<\/li>\n<li>Fix: Abandoned carts count<\/li>\n<li>New: Abandoned carts percentage value<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.0.5, December 15, 2015<\/h4>\n\n<ul>\n<li>Fix: Removed Parser class - it will be replaced by own solution in future version<\/li>\n<\/ul>\n\n<h4>1.0.4, December 14, 2015<\/h4>\n\n<ul>\n<li>Fix: Minor update for compatibility with WordPress 4.4<\/li>\n<\/ul>\n\n<h4>1.0.3, December 08, 2015<\/h4>\n\n<ul>\n<li>New: Check requirements (PHP &gt;= 5.3)<\/li>\n<li>New: Added Extensions tab on Settings screen<\/li>\n<li>New: Update user data when there are new information (eg. name)<\/li>\n<li>Fix: Incorrect URLs stored for HTTPS<\/li>\n<li>Fix: Long URLs display on timeline<\/li>\n<li>New: Filter timeline events by identified \/ unidentified user<\/li>\n<li>Fix: GMT offset for events filter<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>1.0.2, December 01, 2015<\/h4>\n\n<ul>\n<li>New: Information about visits<\/li>\n<li>New: Update only unique emails while editing user<\/li>\n<li>Fix: Incorrect summation of visitors in reports<\/li>\n<\/ul>\n\n<h4>1.0.1, November 28, 2015<\/h4>\n\n<ul>\n<li>Fix: Error when exclude from tracking is enabled<\/li>\n<\/ul>\n\n<h4>1.0, November 27, 2015<\/h4>\n\n<ul>\n<li>New: User search<\/li>\n<li>New: Ability to exclude from tracking users with a given role<\/li>\n<li>Fix: Critical error for PHP &lt; 5.3<\/li>\n<li>Update: Translations Updated<\/li>\n<\/ul>\n\n<h4>0.9.3, November 25, 2015<\/h4>\n\n<ul>\n<li>First public release<\/li>\n<\/ul>","raw_excerpt":"Track website visitors, log and analyze their behavior and increase your sales using WP Tao \u2013 a powerful, easy-to-use WordPress tracking 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